Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]