Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation. Grab More Morning challenges people […]
The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]
With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result. Investing £1.5 million into its bold, new ‘Get Out More’ campaign, the UK’s number one cereal bar brand will […]
Nature Valley has launched its latest iteration of “The Court is Yours” campaign, developed by creative agency Space, to encourage greater participation and accessibility in grassroots level tennis. Now in its third year, the ambition for 2019 is to bring all the great benefits of tennis to life by making it more relevant than ever […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
For the second year running, Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), has teamed up with creative agency Space for ‘The Court is Yours’ campaign, to call on the British public to pick up a racket and get playing. Designed to encourage people of all ages and abilities to get out […]
To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]
Nature Valley is set to accelerate further growth within the Healthier Biscuits category as it introduces a new and improved Protein bar range. The snack bar brand is also announcing its partnership with the Lawn Tennis Association (LTA) as the official snack bar of British Tennis. Available to convenience retailers in 85p PMP (RRP) and non-PMP […]