McDonald’s Kills Design-a-Burger Promotion After Distasteful Results

McDonald’s Kills Design-a-Burger Promotion After Distasteful Results

McDonald’s has seemingly closed down its ‘Create Your Taste’ promotion in New Zealand after the online burger customisation tool led to a barrage of derisive, and in some cases offensive, results. The microsite – which has now been taken offline – encouraged users to design their own virtual burger, by choosing a selection of ingredients, give it a name and […]