Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]
‘Air Food One’, launched by online German grocery store Allyouneed.com, is a home delivery service that lets you enjoy airline meals in the comforts of your own home. Partnering the food vendor for Lufthansa airlines, LSG Sky Chefs, the food selections are in line with the business class menus on planes. Not only an alternative […]
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi. The appointed agency will work on the flagship Guinness brand platform, “made of more”, focusing on digital and shopper executions. Guinness has shortlisted agencies ahead of a pitch. Saatchi & Saatchi […]
The Pernod Ricard-owned single malt whisky brand The Glenlivet has appointed MRY UK, part of the DigitasLBi family, as its global social CRM agency of record. The appointment follows a three-way competitive pitch. MRY UK will now partner with The Glenlivet to develop and execute a socially-led digital strategy which aims to make The Glenlivet […]
Partners Andrews Aldridge has been appointed by sausage brand HECK as its lead advertising agency to support the brand’s ambitious growth strategy. Partners won the account following a competitive pitch against undisclosed agencies. The move represents an increase in marketing activity by HECK as it attempts to shake-up the traditional sausage market and boost its […]
Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and […]
Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch. The print and poster ads show pictures of Chipotle’s food along with instructions on how to pronounce the brand’s name. The ads also feature the strapline “delicious however you say it”. The campaign […]
Fresh Direct has signed a five-year contract with vehicle tracking and telematics company Isotrak. Fresh Direct will make extensive use of Isotrak satellite tracking and live vehicle diagnostics to drive fuel savings through monitoring mpg and improving driving styles across the company’s mixed fleet. Fresh Direct, a leading national food supplier to the UK foodservice […]
Pringles is breaking into the sweet crisps market with the launch of a limited edition range of Mint Choc and Cinnamon flavoured crisps. The Kellogg’s-owned brand hopes to drive sales by adding an “element of intrigue and fun” to the brand in the lead up to Christmas. The variant was trialled in the US last […]