Pioneer in wholesome baking, Allinson’s, launches its new brand identity and pack design by award-winning agency BrandOpus. Increasing consumer desire for high-quality, wholesome and delicious bread products provided 124yr old bakery brand Allinson’s with an opportunity to elevate its credentials in order to attract the growing consumer base for whom its proposition is so appealing. […]
Americans spent about $1.4 billion on cheese snacks in 2016, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 doodles a second at its plant in Berwick, Pa., Wise turns out an estimated 15 million pounds of Cheez […]
The world of produce presents a unique branding challenge: filled with largely regional or unbranded entities, only a few noteworthy or known brands successfully rise above the commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by cultivating a robust, international network of independent growers, while remaining a family owned company with more than […]
Baxters has launched a range of Deli Toppers, designed by Springetts Brand Design Consultants. Inspired by the street food revolution, Deli Toppers is a versatile range of pickle-style toppings to add to your favourite dishes. The range of six products has been created to appeal to a new set of younger foodies and get them […]
In several redesigned Teavana specialty retail stores, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as partners (employees) help them create custom blends. “We’re bringing tea closer to our customers, immersing them in a hands-on tea experience,” said Bill Sleeth, vice president, Starbucks Store Design. “Making tea completely accessible […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
Brandimage, a leading global consultancy of brand equity architects and designers, is proud to announce that following the sensational release of The Macallan’s 1824 Masters Series, Brandimage now brings to life the first edition of the global relaunch of The Macallan domestic portfolio: the Double Cask. The creative challenge was to express all the iconic […]
Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million pound global brand relaunch to encourage consumers to embrace the inherent goodness of naturally gluten-free Basmati, further engage shoppers in the rice aisle and reinvigorate the rice category. The move comes as Tilda adds more than £2.3m YOY to the […]
Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges. Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. […]
The New York office of strategic brand and packaging design agency Bulletproof has created a bold new visual identity and packaging design for Beyond Meat; a plant-based protein brand with ambitious plans to change the way the world ‘meats’. As we enter a new era of wellness with proactive health increasingly playing a key role […]