Dairy Crest Revamps Cathedral City Kids Snacking Range with Nickelodeon

Dairy Crest Revamps Cathedral City Kids Snacking Range with Nickelodeon

Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]