Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Julius Meinl is set to launch its fourth annual Meet With A Poem campaign in cafés, restaurants and hotels globally this World Coffee Day (1st October) to encourage people to put their phones aside and instead make meaningful connections by investing in their relationships over a cup of coffee or tea. Taking place in over 20 countries, this year’s Meet […]
Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market. Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a digital campaign to launch its new bottled water drink innovation, Infinity Electrolyte Water – enriched with Zinc. New to Danone Water’s portfolio, the Infinity Electrolyte Water ‘Feed Your Mind’ campaign launches today and runs through September. The agency has devised […]
As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]
Diet Coke is celebrating all things modern in its latest multimillion-pound campaign, “You do you”, featuring two new ads running across digital, social, cinema and out-of-home. Created by Wieden & Kennedy London, the surrealist “Grannies” shows a pair of OAPs ogling 84-year-old Derek via a dating app. One swiping nan says “Not looking for long […]
Innovative drinks brand, WowHydrate wanted to differentiate their product from other soft drinks in the sports and energy category, so they commissioned LEAP to create a CGI video demo sequence that would showcase their unique push-cap technology. Unlike other sports drinks which sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To […]
Imagine your gut is a beautiful exotic fish tank. As a probiotic, Chuckling Goat Kefir puts the fish into that tank. But what do you feed the fish, to keep them alive? Gut bugs eat fibre. Recent science reveals that there are 19 different types of fibre required by your gut bugs to keep them […]