This May, innocent launches a brand new campaign celebrating the lengths they go to to get the best taste from the fruit they use. The £3 million campaign will continue the successful ‘tastes good, does good’ campaign introduced in January, and will incorporate TV, outdoor and digital activity. Two TV adverts, filmed on location in […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]
Mountain Dew announced that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell Original” – will also be available for a limited time in bottles and cans. The tropical lime flavoured beverage will hit shelves starting on May 5. While Mtn Dew Baja Blast is […]
Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]
Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]
Parker Williams has redesigned the logo and new packaging for an innovative brand that takes its inspiration from the positive physical and emotional benefits to be gained from a raw food diet. Green Gate’s Signature Blend combines over 50 organic or naturally grown super foods in one healthy shake which helps replenish enzymes in our […]
Coca-Cola is entering the “on-the-go” squash market with Oasis Mighty Drops, a juice-drink concentrate that will be available in three variants when it goes on sale in mid-May. Coke is backing the launch with a marketing campaign that includes a TV ad debuting on UK screens on 1 May. The company said Oasis Might Drops […]
Mars Drinks, a business unit of Mars, Incorporated, announced the introduction of the design driven Flavia Barista, a cutting-edge brewer with authentic espresso capability for the workplace. Available this fall in North America, the Flavia Barista delivers the widest selection of authentically crafted coffeehouse-style hot beverages available now in the workplace. A game-changer for the market, […]
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]