London-based brand and packaging design agency Greatergood® Brands has unveiled Reformed Characters – a bold new brand shaking up the alcohol-free drinks category. Conceived and created entirely in-house, Greatergood® developed every aspect of the launch: from brand naming, strategy, and positioning, through to packaging design, retail strategy, and integrated marketing. Reformed Characters is a premium range of alcohol-free botanical […]
With a drop off in tea drinking across the UK, Tetley needed to find a way to reconnect with the nation. In fact, since 1974 the number of cups Brits drink has fallen from 23 per week to just 8. And Tetley in particular had lost a lot of love. Our research revealed that the […]
Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base. We […]
In a major shift for Castel Frères, France’s largest wine producer, the wine group has launched its first no-alcohol wine range, available in France, the UK, Japan and China. The new brand, Néphalia, was created by international branding and design agency Lonsdale, including naming, identity, communications strategy, press and outdoor advertising and packaging. A global brand with […]
Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice, and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care, and sustainability. The new visual identity, created […]
Start-ups and SMEs can only succeed if supported by learned voices within the food and drink arena. For all their outer confidence and ‘take on the world’ bravado, no-one under-estimates the multi-layered ‘plate spinning’ complexity a new entrant faces carving out a distinct niche and standing one’s ground in the face of fast response brand rivals […]
NON-SWEET DRINK BRAND INCREASES DISTRIBUTION This month CANS, the new unsweetened carbonated soft drink brand, is celebrating a host of new wins. On a mission to create the ‘non-sweet’ category, the fledgling brand first came to the UK market in March, initially launching with a D2C offering; CANS.co.uk. Making significant headway with independents, September will also […]
Clipper Teas, the number one UK tea brand for Fairtrade tea, is partnering with the Fairtrade Foundation for their Do It Fair’ campaign for Fairtrade Fortnight 2025. The annual celebration, which this year runs from Monday 22 September to Sunday 5 October, aims to advocate for a fairer system by telling the stories of the people […]
New oat drink range focuses on clean, organic and gluten free ingredients Leading natural food brand, Kallø, is making its debut into the fast-growing dairy-alternatives category, with the launch of two new premium organic oat milks – a Gluten-Free Oat Milk and an Oat and Protein Milk. Both SKUs are made with minimal ingredients and processing, […]
San Francisco-based branding and design agency Voicebox Creative has announced its packaging redesign for Dole‘s line of chilled 100% fruit juices. With a modernized visual identity, the updated branding celebrates the juice company’s storied heritage of farm-fresh produce while strengthening its presence in an increasingly crowded juice aisle. Dole tasked Voicebox with a refresh that […]
