Citizen Spritz Launches New RTD Spritz Range, Meeting Growing Demand for Flavourful Non-Alcoholic Alternatives

Citizen Spritz Launches New RTD Spritz Range, Meeting Growing Demand for Flavourful Non-Alcoholic Alternatives

Citizen Spritz announce the launch of its ready-to-drink (RTD) non-alcoholic spritzes. Following Citizen Spritz’s initial launch of full-size instant spritz mixes in bottles in early 2023, this new venture marks the brand’s entry into the burgeoning RTD market, catering to consumers seeking convenient and flavourful non-alcoholic options. With RTDs becoming increasingly popular among consumers moderating […]

Energy so powerful it must be Super Natural!

Energy so powerful it must be Super Natural!

Introducing Tenzing Natural Energy‘s latest innovation: the Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive. The Fiery Mango can pushes the boundaries of natural energy. With 200mg of natural caffeine and a extraordinary super-ingredient, cordycepsit takes the crown as the most badass, powerful energy drink on the […]

Boundless Brand Design takes Tenzing to new heights

Boundless Brand Design takes Tenzing to new heights

Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]

Tavern Brands Water’s Best New Buddy

Tavern Brands Water’s Best New Buddy

In today’s world of overflowing social media feeds boasting trendy beverages, staying hydrated has never been more important. But let’s face it, plain water, while essential, isn’t always the most exciting choice. Sugary drinks marketed as “healthy” often come loaded with artificial ingredients, leaving consumers wanting healthy options without sacrificing flavor. Enter Buddy, the water […]

Shaken Udder launch a new multi-million-pound marketing campaign with a playful nod to ‘grown-up-isms’

Shaken Udder launch a new multi-million-pound marketing campaign with a playful nod to ‘grown-up-isms’

Premium milkshake brand, Shaken Udder, launched a new marketing campaign on Monday 20th May that injects light-hearted fun into common ‘grown-up-isms’ including office-talk, such as “by end of play”. The campaign showcases the brand’s core range of on-the-go 330ml milkshakes that come in seven different flavours including Chocolush, Vanillalicious and Strawberry Dream. The creative shows […]

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers love of their iconic ‘Diet Coke’ break and being unapologetically themselves. The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, directed by award-winning Marie Schuller, […]

Missouri Creative ‘Opens Sunshine’ for Crodino with all new brand visual identity

Missouri Creative ‘Opens Sunshine’ for Crodino with all new brand visual identity

Crodino is the beloved Italian non-alcoholic aperitivo with an unchanged secret recipe since its inception in 1965. While Crodino has long been a cherished staple in its Italian homeland, its global recognition was limited. Recognising the untapped possibilities and Crodino’s potential to appeal to Gen Z consumers, we created a new brand visual identity that […]

Commuters journey underground in innocent’s new soil health campaign

Commuters journey underground in innocent’s new soil health campaign

innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]

COLDPRESS LAUNCHES EVERYDAY AFFORDABLE GINGER & TURMERIC DOUBLE SHOTS INTO HIGH STREET RETAIL (MARCH 24)

COLDPRESS LAUNCHES EVERYDAY AFFORDABLE GINGER & TURMERIC DOUBLE SHOTS INTO HIGH STREET RETAIL (MARCH 24)

Coldpress’s unashamed democratisation of premium tier juices continues in earnest this March with the arrival of its two generously proportioned double shots (Ginger & Turmeric) into a tight knit network of indie wholesalers following a successful online trial. With juice ‘boost’ shots quickly establishing itself as the most talked about, fast-growing category within juice & […]