Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]
Coca-Cola has launched a campaign via McCann Sydney, commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The TVC will be aired during […]
London-based strategic brand agency Path has supported Campanini in crafting the design for its new everyday premium range of coffee capsules. Campanini’s new packaging embodies modern Italian style that is elegant yet approachable. Owned by UCC Europe, the European market leader for private label and single portion coffee, the brand needed to standout in the […]
Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
Following the successful launch of its Robinsons Fruit Cordials and Fruit Creations ranges, Britvic has announced plans to extend the ranges from the no.1 branded squash in the UK, with the addition of two new exciting flavours. Landing in stores from the 1st October, Robinsons Fruit Creations Strawberry & Watermelon and limited-edition Fruit Cordial Crushed […]
Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]
Coca-Cola is encouraging consumers to “slam dunk” their empty Coke bottles into recycling bins in an integrated campaign led by a 30-second TV ad. The campaign, created by McCann Europe, kicks off ahead of Recycle Week (24-30 September) and is fronted by the “Across the tracks” TV spot, which will premiere on Saturday (15 […]
To mark the start of Breast Cancer Awareness month, Diet Coke and its brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign. To raise awareness of the ASDA Tickled Pink initiative, Diet Coke has hidden ten limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in […]
Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]