Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents […]
Coca-Cola Australia has announced the launch of a suite of new TVCs featuring some of the country’s top sports stars as part of the next phase of Powerade’s ‘Always Forward’ campaign via Ogilvy, Sydney. The ads will run from September 3, and feature fast-bowler Mitchell Starc, rugby league legend Billy Slater, as well as Young […]
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]
Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]
Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]
The Mayor of London, the #OneLess campaign and MIW Water Cooler Experts announce the installation of three new public drinking water fountains; two in one of the country’s busiest train stations, Liverpool Street, and one in Heart of Valentines Park in Redbridge. These fountains will form part of a network of initially 20 fountains, which […]
LIFEWTR, a premium water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
A Tale of 2 Blends is a new campaign released by Ogilvy Mumbai and Red Label. The brief was to to bring to life the brand platform of ‘Swad Apnepan ka’ in the digital space in a way that is engaging, endearing and warm. Much like Red Label tea. Red Label has always depicted the […]