When Mohit Wadhwani came to Mystery with his all-natural hangover supplement, the design house knew it would be a winner and they were really keen to test their 100ml drink of healthy detoxification for themselves.
The Branding specialist commented: “We’ve worked with lots of wonderful clients in the F&B sector over the years, and we only work with those whose businesses and products we truly believe in… and we strongly believe in HangZing!”
Leveraging his background in Chemical Engineering, Mohit spent two years, researching local and traditional remedies all around the world. He has taken a scientific approach to formulate the UK’s first drinkable hangover supplement in a mission to help people perform at their best the day after drinking alcohol.
HangZing fights hangovers in three ways. First, it harnesses the powers of hepatoprotective herbs of Hovenia Dulcis, Milk Thistle, Nopal Cactus and Siberian Ginseng to facilitate the breakdown of the by-product Acetaldehyde into smaller components which can then be passed through the system. Aloe Vera, Turmeric and Vitamin C then work together to reduce inflammation and neutralise acidity in the stomach to ease discomfort along with boosting the immune system.
Finally, electrolytes, including sodium, potassium, calcium, magnesium and vitamin B complex (B1, B3, B6, B5, B12, B9) replenish the minerals and nutrients lost from drinking.
Having worked closely with Mohit on the naming and brand strategy to create a clear brand positioning that would define the brand’s DNA, target audience, messaging and tone of voice, Mystery set about designing a powerful, honest and approachable brand ID, packaging design and labelling that will enable the first two HangZing flavours (Garden Mint and Lychee and Lemongrass) to not only stand out from all other recovery supplement drinks on the market, but also shout their superiority to them.
“Mystery has been outstanding – from their brand positioning to creativity and design. We are very happy with their meticulous attention to detail,” said Mohit.
This innovative new product will help young professionals live an active and social lifestyle, delivering the instant help they need to recover in a convenient, reliable recovery drink, made with tried and tested ingredients that have clear and proven health benefits.
“We’re really excited to see it launch and proud to have played a part in its creation,” said Mystery on their website.
“Initial response to the product and demand has been phenomenal and we are aiming to scale up very soon,” added Mohit.
Source: Mystery Ltd.