Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
Alcohol-free beer brand Freestar has launched its Beer a Mate campaign to ease Dry January in lockdown. January is hard enough as it is, stuck at home on away from your mates. With less zoom quizzes likely to occur this time around, Freestar is encouraging its customers to bring the give some good vibes and let your […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Simon Jones, Managing Director at Hart & Jones, explained how this project was much more than just a face lift: “Birell was ahead of its time when it launched […]
Campaign developed by Auckland agency, Colenso BBDO
DB Export has launched its new campaign to tote its latest beer – DB Export GOLD 0.0 via Colenso BBDO. The ad is a musical number and comedy routine all rolled into one, with spectacular theatrics peppered with funny moments and grounded in the everyday by relatable settings and characters. Set in an iconic Kiwi […]
MARTINI Non-Alcoholic Vibrante and MARTINI Non-Alcoholic Floreale are the latest innovations from the masters of aperitivo – the perfect way to enjoy the great taste of MARTINI but without the alcohol
Bacardi-owned MARTINI has announced the launch of MARTINI Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise. Inspired by 150 years of MARTINI expertise in wine and herbs, the two, premium non-alcoholic Aperitivo drinks have been created for those times when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing tasting drink or cocktail. Taking the […]
Campaign promotes inclusivity, excitement and empowerment of being ‘dry’
Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”. The campaign kicks off 19th February 2020. The no and low category is the […]
by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
Founded in 2005, Hint Water has always prided itself on not only delivering refreshment without sugar, diet sweeteners, calories or preservatives, but also flavours so accurate, they’re almost unbelievable. So unbelievable, in fact, that the San Francisco-based brand partnered with creative agency Funworks for a comedic campaign that takes fans of Hint on an unexpected […]
Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]
Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]