Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]
Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, ‘How Japan Can’ via Clemenger BBDO Sydney. BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. […]
Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]
Let’s face it, the world doesn’t need another smoothie powder…but Dare is here to shake things up! Much more than just another smoothie powder, Dare acts as both a physical and mental motivational shake, daring us to break out of our negative routines and make every day more adventurous. Boosted with genuine superfoods such as […]
As the demand for all natural, healthy foods with provenance continues to rise, the centuries-old practice of drinking ACVs (Apple Cider Vinegars) is experiencing a popular resurgence. Japanese culture has a long history of consuming drinking vinegars as a healthy daily habit, handed down through the generations, with claims that there are multiple benefits to […]
UGLY Drinks, the UK’s first unsweetened, 100% natural, fruit-infused sparkling water, announces the completion of a multi-million-dollar financing round with investors including Pentland Ventures and Steadman Partners (owned by Martin Dickie, the founder of BrewDog), amongst others. With the new investment, the British born brand will focus on expanding its presence in Europe, US sales […]
With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]
Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]
To help achieve its goal of becoming the UK’s lowest carbon footprint drinks brand by 2022, start-up DRINKS3 (Drinks Cubed) has launched its new premium mineral water in SIG’s unique combidome carton bottle with SIGNATURE packaging material. WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. […]
As the leaves change colours and the sweaters are brought out from the back of the closets, similar familiar sights appear signifying the start to the holiday season. With this, seasonal flavours and treats are also abound to spread the cheer. The Super brand from KITU brings the spirit home with the launch of its […]