Beverage giant PepsiCo has released a new, artisanal cola product variant that targets the millennial generation by going back to old-fashioned. Named after Pepsi’s inventor, Caleb Bradham, the new ‘Caleb’s Kola’ boasts of pure, simple and honest ingredients, such as sparkling water, Fair Trade cane sugar, kola nut extract, and a “secured blend of brown […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]
Two Leaves and a Bud Tea Company is delighted to announce a trio of new herbal teas aimed at satisfying the taste buds of a growing demographic of tea lovers: Paisley Tarts. The new Organic Meyer Lemon, Organic Blood Orange and Organic Tart Berry flavors are enough to make any tea lover take notice — […]
This autumn, innocent is very proud to be introducing a new range of cold pressed fruit & veg juices. Available in two recipes, easy greens and skip to the beet, the recipes are a delicious blend of fruit and veg juices that have been cold pressed giving consumers an appealing, fresh taste of natural fruit […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]
The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California’s most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever The […]
Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]
A recent clinical study supports using a new, natural beverage to overcome “Post-lunch Dip Syndrome” (PLD). Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the new “WakeUp post-lunch waker” daily beverage helps alleviate after-lunch fatigue. The study, published in the Israel Medical Association Journal, showed that, unlike […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]