Now Launches ‘Speak Cheesy’ Campaign For New York Bakery

Now Launches ‘Speak Cheesy’ Campaign For New York Bakery

The New York Bakery (NYB) company is launching a new Cheese Bagel, with a multi-media campaign created by Now. “Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese.” said NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off […]

Pepsi Introduces New Customized #FanEnough Stations on iTunes Radio

Pepsi Introduces New Customized #FanEnough Stations on iTunes Radio

Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]

Get. Beyonce. Now.

Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership followed by airings in more than 70 countries worldwide beginning on April […]