Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
To mark its role as the official beer of The Championships Wimbledon, Stella Artois has created the ultimate experience for tennis and beer fans alike, launching to coincide with the start of the nation’s favourite tennis tournament. Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect […]