To mark its role as the official beer of The Championships Wimbledon, Stella Artois has created the ultimate experience for tennis and beer fans alike, launching to coincide with the start of the nation’s favourite tennis tournament.
Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect courts year after year, Stella Artois is bringing tennis enthusiasts an unprecedented Rufus-like view of the famous All England Lawn Tennis Club.
Using Oculus Rift and immersive 360° technology, Stella Artois has created series of ways for people to experience one of SW London’s most famous and celebrated views for a full multi-sensorial experience not to be missed as tennis fever grips the country.
Stella Artois also made this experience more widely available, so tennis fans can experience this unique view on an ongoing basis. The Perfect Flight app launched at the Play Store for Android devices on 29th June, with the App Store to follow soon after.
The app, which uses new Google Cardboard technology, offers users a near- identical experience to that on offer at London Waterloo. Simply download the app, set up the cardboard goggles – a limited number of which Stella Artois will be giving away at the London Waterloo experience – and you can Fly like Rufus from the comfort of your living room.
Fly Like Rufus in ‘The Perfect Flight’ at London Waterloo: 29th June – 2nd July
For a fully immersive and unusual Wimbledon experience, head to London Waterloo station between 29th June – 2nd July (9am – 7pm) to take part in the Stella Artois Perfect Flight experience.
The pop-up simulator allows participants to fly like Rufus as they wear headphones and goggles for a fully 360°, multi-sensorial view of Wimbledon’s most famous sights, like the legendary feathered character himself.
Captured using cutting-edge drone technology, ‘The Perfect Flight’ experience promises to make participants feel as though they’re spanning their wings and flying over the historic grass courts, past the jubilant crowds, and weaving in and out of some of the greatest tennis matches ever played.