Domino’s Unveils ‘Official Food of Everything’ Position in First Ads by VCCP

Domino’s Unveils ‘Official Food of Everything’ Position in First Ads by VCCP

VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]