McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]

McDonald’s McDelivery and Leo Burnett London Interrupt the Movie World in New Campaign

McDonald’s McDelivery and Leo Burnett London Interrupt the Movie World in New Campaign

McDonald’s, together with Leo Burnett London, have launched a new campaign celebrating McDonald’s McDelivery being part of late-night Movie Nights on ITV2 ITV3 and ITV4. The campaign is part of a sponsorship deal between ITV and McDelivery powered by Uber Eats, for the broadcaster’s post 9pm digital network film package secured by OMD UK. Created […]

Is a Big Mac with Bacon Still a Big Mac? New Ad by Leo Burnett London Opens Up an Intense Debate

Is a Big Mac with Bacon Still a Big Mac? New Ad by Leo Burnett London Opens Up an Intense Debate

There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]

James Corden Joined McDonald’s UK’s Festive Campaign

James Corden Joined McDonald’s UK’s Festive Campaign

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]