HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

Up-and-Coming Wine Brands Raise Profiles via UK Festival Activations

Up-and-Coming Wine Brands Raise Profiles via UK Festival Activations

Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]

Red Bull Transforms Bus Shelter in Singapore into a Vending Machine

Red Bull Transforms Bus Shelter in Singapore into a Vending Machine

Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called ‘Red Bull Plus.’ The installation, conceptualised by Allswell Trading and implemented by Clear Channel Singapore, features a large image of a can of Red Bull Plus and allows commuters to grab themselves a sample until 30 October 2018. […]

HRG’s Window Display Creates Big Impact for Reyka Vodka in the UK

HRG’s Window Display Creates Big Impact for Reyka Vodka in the UK

Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people. For retail design specialists HRG, the journey from design to installation involved […]

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

A ghoulish old lady was spotted in various commuter hotspots around London on October 4, giving commuters a rush-hour shock on their way to work. Office workers were stunned to witness the bizarre, spine-chilling scene of the sinister senior styled with prosthetic horror make up, riding the Jubilee Line train on a vintage rocking chair. […]

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]

Ignis Launches New OOH Campaign for J.P Chenet 18.7cl

Ignis Launches New OOH Campaign for J.P Chenet 18.7cl

Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering. The brand, known for its unusual bottle shape and broad flavour appeal, has been given a […]

JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

 Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American […]

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