OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]
90% of the population probably doesn’t notice, but the world we live in is built for right-handed people. So on International Left Handers Day (August 13), OREO made sure the other 10% of the population gets some love. Creative agency 360i partnered with OREO to give left-handers all over the US a new way […]
Recently, International Delight started selling half-gallon jugs of Oreo-flavoured iced coffee, on sale for a limited time at grocery stores like Walmart. Clearly they were happy with the performance of the coffee, because now they have launched an Oreo-flavoured coffee creamers. Starting July 18, International Delight Oreo Cookie-flavoured creamer will be in grocery stores US-wide. […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]
OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Oreo fans have voted in their thousands to decide that ‘Brownie Batter’ will be the next flavour to join the Oreo flavours range. Delectable Brownie Batter is the perfect addition to the flavours range with its smooth chocolatey centre; it’s the ultimate cookie for chocolate lovers! The vote which was open to the public this […]