Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite.
The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the latest initiative in the company’s global e-commerce strategy, which aims to grow revenues to at least $1 billion by 2020.
“OREO cookies have been part of people’s holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish,” said Jennifer Hull, Global e-commerce Marketing Platforms Lead.
OREO fans who visit the site can actually send gifts without knowing the recipient’s address, using only their e-mail address or mobile phone number. Recipients can then “open” the gift online and confirm shipping details to send the OREO gift to the location of their choice.
“Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers,” said Neil Ackerman, Global Director, eCommerce. “We’re piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they’re increasingly turning to online sources to research gift ideas and complete purchases.”
While this direct-to-consumer pilot is for a limited time in the US, Mondelēz International will use the insights and knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.
Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last.
Source: Mondelēz International