Advanced urges food and drink industry to digitise now to recover from COVID-19

Businesses should take advantage of government’s new e-commerce measures but they need to put in place the right technology first

Advanced urges food and drink industry to digitise now to recover from COVID-19

The food and drink industry needs to digitise now. These are the words of Advanced’s senior technology leader, Amanda Grant, who also says those that take a digital-first approach will be the first to bounce back from the current crisis. The warning comes after the government recently announced plans to ‘turbo charge’ the industry as the world begins to […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

OREO Launches Direct-to-Consumer Gifting Site in the US for the Holidays

OREO Launches Direct-to-Consumer Gifting Site in the US for the Holidays

Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]

Cyber Food is Here to Stay, and its Swedish!

Cyber Food is Here to Stay, and its Swedish!

For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range […]

Frank Digital Creates a Digital Rejuvenation for Campos Coffee with Newly Launched Website

Frank Digital Creates a Digital Rejuvenation for Campos Coffee with Newly Launched Website

Campos Coffee has launched its new website via digital agency Frank Digital. Starting with the sole belief that coffee only tastes good when it’s made ethically and with care, Frank Digital were tasked with crafting the digital rejuvenation of the Campos Coffee website which also has an e-commerce component. Matt Barbelli, founder and creative director, […]

Simon Johnson Unveils the Ultimate Online Destination for Foodies with New Hub

Simon Johnson Unveils the Ultimate Online Destination for Foodies with New Hub

Iconic providore Simon Johnson has launched an exciting new e-commerce hub, developed by digital innovators Pollen, giving Australian food lovers access to the very best produce, ingredients and ideas with the click of a button. SimonJohnson.com elevates Australia’s ultimate foodie destination to a new level, offering a rich, modern user experience that aims to inspire […]

Bacardi Selects JD.com as its Official Online Retailer Strategic Partner in China

Bacardi Selects JD.com as its Official Online Retailer Strategic Partner in China

Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]

Carling Launches World’s First Beer Button

Carling Launches World’s First Beer Button

Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]