Iconic providore Simon Johnson has launched an exciting new e-commerce hub, developed by digital innovators Pollen, giving Australian food lovers access to the very best produce, ingredients and ideas with the click of a button.
SimonJohnson.com elevates Australia’s ultimate foodie destination to a new level, offering a rich, modern user experience that aims to inspire and educate 24 hours, 7 days a week. With over 650 products masterfully curated and available for delivery, there is something for everyone, from Simon Johnson staples to exciting new products sourced by Simon during his travels.
Customers can choose from classics such as Colonna Extra Virgin Olive Oil, Forvm vinegars, Ortiz anchovies, Valrhona chocolate, Duchy Originals and the much-loved Simon Johnson brand of pantry essentials, or try out exciting new options such as Preserved Truffles and Luchito Mexican condiments.
The re-imagined Simon Johnson online store also introduces a ‘Click and Collect’ mechanic for popular perishables such as cheese, caviar and seasonal black truffles. This feature allows foodies to seamlessly place their order and collect from their nearest Simon Johnson store, ready to plate up within hours.
Foodies looking for inspiration can turn to the ‘Curated Collection’ of Simon’s favourite products, with beautiful imagery and lots of ideas for unforgettable meals and effortless entertaining; from ‘Sunday Brunch’ to ‘Spanish Tapas’, and ‘Pure Indulgence’ and ‘Drinks at Six’. Further inspiration is available in ‘The Producers’ pages, where Simon shares the fascinating histories and passions of his favourite producers, and in ‘Events’, listing VIP in- store happenings such as the popular Talk, Eat, Drink series.
Simon Johnson said: “The Simon Johnson brand has always been about quality, and about being at the forefront of what is happening in food. Pollen has helped us to take the Simon Johnson experience online, creating a digital foodie mecca with products, ideas, recipes, events, stories and entertainment. It is an online feast.”
Brett Mitchell, director, Pollen said: “We have been working closely with Simon planning this ultimate food destination for the last year. We have focused our efforts on creating beautiful inspirational content that features and matches the high quality products that he is famous for, all the while ensuring that the online user experience matches the refined in store experience.”
Source: Campaign Brief