Gü Spreads the Love with Interactive DOOH Valentine’s Day Campaign

Gü Spreads the Love with Interactive DOOH Valentine’s Day Campaign

Gü Puds from Grand Visual on Vimeo. Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special will see best-in-class […]

McDonald’s Gives Piccadilly Circus Sign Interactive Overhaul

McDonald’s Gives Piccadilly Circus Sign Interactive Overhaul

McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]