PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]
Founded in 1987 and now present in more than 70 countries worldwide, Activia yoghurt is one of the French multi-national food company’s crown jewels – with more than 300 pots sold every second. In order to stay ahead of the market and further strengthen and premiumise the brand’s core digestive health proposition, FutureBrand was asked […]
Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, an exciting new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to […]
Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of new packaging designs for its Simply Breaded and Harry Ramsden’s ranges. The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding […]
It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell and market its luxury wines and spirits in the US. For the namesake Champagne, Moët & Chandon, it has proven to be a very smart move. The 273-year-old Moët does all it can to showcase itself as […]
David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in 2015. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can […]
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]