New Packaging Redefines Royal’s Legacy and Creative Campaign, “Crafted For Generations To Come,” Honors Decades of Trusted Quality Royal®, recognized as the #1 brand of Authentic Basmati rice in the United States, has today unveiled a refreshed jute bag design for its 20lb Authentic Basmati, marking a new chapter in the brand’s visual identity and […]
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
Opinion Piece by OXO Packaging Whatever product an individual purchases, the actual journey starts with the unboxing of that item. Once he/she gets their hands on the packaging, it delivers the utmost appeal, which can be either top-notch or below average. If it’s beyond expectations, these plants are the seed of the brand’s worth in […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]
Handcrafted bottles chronicle Henry of Pelham’s winemaking history Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and […]
Hopleaf Pale Ale, one of Malta’s most cherished beer brands, has unveiled a bold new visual identity by brand design agency bluemarlin, marking a confident return to relevance for the historic brew. First introduced to Malta in 1928, Hopleaf’s iconic red leaf had gradually lost its presence amid increasingly generic beer design. bluemarlin set out to […]
DN Designs has completed the branding and packaging design for Wlue’s Makhana, a contemporary snack brand created to appeal to a younger, trend-aware consumer base. Positioned within the highly competitive FMCG snacks category, the project delivers a vibrant and expressive brand identity designed to stand out at shelf level and resonate with Gen Z audiences. […]