Artisanal Lebanese nut company Castania has been given the elevated packaging and brand design system it needs to enter premium global markets, courtesy of London-based brand acceleration agency bluemarlin. The new packaging and brand identity means Castania, a multigenerational family-run business from Beirut, now stands apart from mass-market competitors such as KP and Planters. It […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]
€10m center will speed up new packaging and product developments SIG is celebrating the official opening of its €10 million Packaging Development Center Europe, located at the site of the company’s packaging plants in Linnich, Germany. The center will accelerate new and most sustainable packaging developments and offer SIG customers added value. The new center […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
“Whoopi Prosecco. Tiny Bubbles. Big Taste.” Just in time for the Holidays, Whoopi Goldberg officially releases the newest edition of the Whoopi Prosecco line. Continuing in the Premium, Sparkling Wine Category, Whoopi Prosecco has the rating of Superiore DOCG, and is made from organic grapes in the exquisite rolling hills of Asolo, Italy. Today, Whoopi […]
Through its continued commitment to providing quality and value to customers, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has revamped its private label offer, introducing a new, exclusive store brand product line for its customers. Know & Love will replace the brand’s existing Naturally […]
Simon Pendry Creative were asked to add to their already successful redesign of the Rapture ice cream bar range, by including Rapture’s first ever NPD… Rapture ice cream in tubs. Dale Farm’s Rapture ice cream bars are their most indulgent… and a brand with a heart full of goodness. This range of deliciously creamy dairy […]
In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]
With the global energy drinks market booming, PepsiCo enlisted STORMBRANDS to help launch an electrifying new variant of energy brand, Sting – Blue Thunder. The branding, design and communications agency delivered supercharged creative to drive awareness and trial among Gen Z consumers in Pakistan. Sting is one of PepsiCo’s fastest growing beverage brands, sitting in […]