National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country. But whilst the quality of National‘s Recipe Mixes remained unquestioned, its cultural relevance needed to be addressed. Regional taste preferences […]
Proper No. Twelve Irish Whiskey, the fourth largest Irish whiskey globally, has launched a new communications platform, visual identity and brand world. The brand, acquired by Proximo Spirits in 2021, appointed Creature in 2022 after a competitive pitch and tasked them with creating a global 360 communications platform and brand world that will ensure that […]
Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]
Commitment to reach net-zero greenhouse gas emissions by 2050 SIG received approval for its group-wide Net-Zero science-based target from the Science Based Targets initiative (SBTi). The company has committed to reach net-zero greenhouse gas (GHG) emissions across its value chain by 2050 – the most ambitious commitment available through the SBTi process. Of the 2,000+ […]
Godawan is an artisanal Indian Single Malt, dedicated to saving the endangered Great Indian Bustard or Godawan from extinction. Since our brand creation a year ago, Godawan has quickly established itself as a uniquely Indian luxury brand that sets a new standard for mindful luxury – having invested over 11 million rupees already to protect […]
Iconic French dairy Isigny Sainte-Mère has been given a fresh new identity to heighten brand awareness in overseas markets. The Normandy-based farmer-run cooperative worked with global agency bluemarlin to update its story, packaging identity and communication strategy to appeal to audiences wherever they are in the world. Isigny Sainte-Mère has a long and proud history, deeply rooted […]
Creating Florida ‘good times’ cocktails… In 1960’s America Florida was THE good times vacation destination. A time when ‘commercial art’, not advertising promoted the hotels and bars where famous cocktails were created. Where the local wildlife served drinks in top hats and tails. This range of premix cocktails is Florida grown, Florida distilled and Florida […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
Intermarché demonstrates relentless commitment to sustainability Intermarché, one of the most popular retail chains in France, demonstrates its relentless commitment to sustainability as it becomes the first in the country to use tethered SIG SwiftCap Linked closures on SIG’s carton packs. This pivotal move covers their entire private label juice portfolio of around 20 SKUs. […]
With the alcohol alternative market shifting from niche to mainstream, B&B studio has worked with drinks entrepreneurs Mark Gould and Mike Bagshaw to launch Citizen Spritz – an alcohol-free instant spritz mix, to which you just add sparkling water, that delivers convenience, affordability and sustainability to the A-F spirits category. Spanning brand positioning, creative strategy, […]