Global brand consultancy bluemarlin and Maltese beverage corporation Simonds Farsons Cisk have launched Kinnie Rumba – a bold, rhythmic expression of the much-loved soft drink Kinnie – building on the brand’s growing presence in the alcoholic beverage space. As long-standing brand guardians of Kinnie, the bittersweet orange-flavoured beverage, bluemarlin has once again demonstrated the brand’s flexibility and […]
Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice, and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care, and sustainability. The new visual identity, created […]
North-West based branding and packaging design agency Into the Light has completed a rebrand of the premium, global petfood brand Arden Grange. Arden Grange, whose parent company is Alphapet Ventures GmbH, chose Into the Light because they needed a specialist, strategic agency to update their brand and packaging without alienating a loyal consumer base of […]
Independent agency Brandon Consultants and the nation’s most iconic pizzeria brand, PizzaExpress, are pleased to share their latest project together: developing a new range architecture strategy and packaging design system for the brand’s new supermarket Specials range, plus a packaging redesign for its 9” Classic chilled pizzas. As the nation’s number one chilled pizza brand*, […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
Design agency, BrandMe share the new packaging design for Terry’s Chocolate Caramel Ball, marking a bold and innovative effort for the well-loved brand to drive market share through mainstream flavour appeal. Following the success of the Terry’s Chocolate Mint launch, the new Caramel variant is part of Terry’s ‘beyond Orange’ strategy to broaden its appeal […]
Since opening its doors in 2012 on Newport Place in London’s Chinatown, the Chinatown Bakery has become known for its authentic Hong Kong-style cakes and pastries. The business has grown since then to two more sites on Wardour Street, Soho and supplies over 50 supermarkets and restaurants with their products. The business turns over £10M […]
The UK’s fastest-growing gluten-free pizza brand reveals a bold new look that celebrates Italian heritage and inclusivity. Brand and packaging design agency Deuce Studio has partnered with White Rabbit Pizza Co., the fast-growing gluten-free pizza brand, to deliver a bold new brand identity and packaging system that reflects the company’s ambition to become the UK’s […]
San Francisco-based branding and design agency Voicebox Creative has announced its packaging redesign for Dole‘s line of chilled 100% fruit juices. With a modernized visual identity, the updated branding celebrates the juice company’s storied heritage of farm-fresh produce while strengthening its presence in an increasingly crowded juice aisle. Dole tasked Voicebox with a refresh that […]
Global strategic branding studio Robot Food has unveiled a sophisticated new identity for Co-op‘s premium-tier ‘Irresistible’ spirits and cider range. The redesign champions own-brand as a desirable choice, equipping each product with a unique story and a distinctive visual style to compete with leading brands in their respective categories. Building on a successful ten year […]
