Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
Boundless Brand Design unveil its latest collaboration with the delightfully peculiar Hendrick’s Gin: The Whimsical Watering Can. Exclusively available in Global Travel Retail, this unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, […]
Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
Leading iconic sauce brand Encona celebrates a golden milestone through an expressive new anniversary campaign, designed by BrandMe to mark 50 years of taste adventures. The anniversary campaign brings to life the tasty, vibrant Encona world through an impactful celebratory emblem. Currently instore, on limited edition packaging and alongside exciting collaborations, it celebrates the variety […]
Creative agency, BrandMe, introduces a new identity and packaging design for well-loved tofu brand Lunter, in a move to spark culinary creativity, elevate taste appeal and drive growth across Europe. BrandMe’s challenge was shaping a rich brand story and positioning that aligned with current consumer desires for ease, excitement and exploration in the kitchen. The […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
North-West based branding and packaging design agency Into the Light has created Oaf – a new, disruptive, gluten-free bread brand for client Juvela. The Oaf range aims to bring fun, simplicity and playfulness into the traditionally staid and medicinal gluten-free bakery category. The range, launching into Tesco, consists of a white and seeded sliced loaf […]
Independent brand design agency Brandon Consultants is pleased to share the team’s latest work with Ornua Foods; a 360-degree redesign for the UK’s #2 cheddar cheese brand, Pilgrims Choice. Brandon’s work with Pilgrims Choice spans strategy, brand story development, a new visual brand identity system, TOV guidelines, a redesign of the entire packaging portfolio, initial […]
Brand agency Born Ugly today reveals the refreshed packaging and visual identity for Carlsberg’s Eve brand, breathing fresh life into the beloved beverage and helping it reconnect with women seeking carefree, flavour-filled moments. Launched nearly twenty years ago, Eve was created to appeal to Swiss women looking for an alternative to beer. Born Ugly was challenged to […]