New brand created in collaboration with secondary school pupils Despite efforts from chefs like Jamie Oliver and Henry Dimbleby’s School Food Plan, school caterers are facing exceptionally difficult challenges when it comes to feeding secondary school pupils, from rising food and energy costs to shortages and substitutions in the supply chain – with serious consequences. […]
STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]
Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]
Joint innovation for pioneering solution SIG and AnaBio Technologies jointly present the first global launch of a long-life probiotic yogurt – a major breakthrough for probiotic beverages and aseptic packaging. This game changing development creates a new product category; probiotic beverages packed in aseptic carton packs and spouted pouches which are shelf-stable for prolonged storage […]
Cassis juices in SIG aseptic carton packs set to launch in the Netherlands Well-known Dutch soft drinks brand Hero is set to launch its renowned Cassis blackcurrant juices in carton packs for the very first time. Hero Benelux has opted for SIG MagnumBloc 1,500mL aseptic carton packs, using the packaging material SIG Terra Forest-based polymers. […]
Branding and design specialists Biles Hendry have created a fresh new packaging design for a range of products for older kids with long-standing partner, Ella’s Kitchen Brands Ltd. The new range expands on Ella’s core baby offering, stretching the brand to children aged 3 years and above. “Since reinventing the category back in 2006, Ella’s […]
National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country. But whilst the quality of National‘s Recipe Mixes remained unquestioned, its cultural relevance needed to be addressed. Regional taste preferences […]
Proper No. Twelve Irish Whiskey, the fourth largest Irish whiskey globally, has launched a new communications platform, visual identity and brand world. The brand, acquired by Proximo Spirits in 2021, appointed Creature in 2022 after a competitive pitch and tasked them with creating a global 360 communications platform and brand world that will ensure that […]
Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]
Commitment to reach net-zero greenhouse gas emissions by 2050 SIG received approval for its group-wide Net-Zero science-based target from the Science Based Targets initiative (SBTi). The company has committed to reach net-zero greenhouse gas (GHG) emissions across its value chain by 2050 – the most ambitious commitment available through the SBTi process. Of the 2,000+ […]