Freestone’s is the birth child of Kate Freestone, formerly the Founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset surrounded by nature’s ingredients, inspired this PR guru to enter into the organic cereal realm and launch her third cereal brand to market. Slice Design were […]
Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]
Mr Kipling has recently launched an exciting new range of Free From cakes–exclusive to Tesco stores–to meet growing consumer demand for healthier products. The packaging was designed by BrandOpus, who also created the core identity. A shift in recent years has seen a more discerning consumer emerge who is wary of what they put into […]
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category […]
Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]
As the worlds of fitness and lifestyle health continue to merge, BULK POWDERS and Robot Food join forces to put the brand through its paces and tone up the impact. BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the iconic brand, website and packaging in 2013, and were asked back […]
Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]
Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range. Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to […]
Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials. Produced in Scotland as part of the Ian Macleod Distillers’ portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story […]
The Macallan’s sixth Masters of Photography release, part of a limited edition series which showcases the mastery and art of both photography and whisky making, was unveiled on April 13. This edition marks a change in creative direction, with the master of visual ambiguity, Steven Klein, capturing and distilling a single moment in time through […]