The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes. The Coca-Cola Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. […]
Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]
Domino’s UK has rebranded, in a move which sees it drop the words ‘Domino’s Pizza’ from its identity and instead use a redrawn domino symbol in isolation. The company has also overhauled its interiors and will roll out a retail concept designed by AEW Architects. The logo, designed by Crispin, Porter and Bogusky, has been […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]
To empower Americans to ‘get the 411’ on what’s in the foods and beverages they’re consuming, April 11, 2013 (4/11) has been declared “Read Your Labels Day” by Citizens for Health, one of the country’s oldest and most respected consumer advocacy groups. Families are encouraged to read the labels on products in their kitchen pantries […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in Ball Corporation‘s Alumi-Tek bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the “Slam Can.” “Unique packaging such as the Alumi-Tek […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Elevation Brands and Ian’s are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company’s product and marketing strategy under the new tagline “Friendly Foods For Life!” Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand […]