Maxus and AdSpruce Help Nestlé Deliver Rich Media Mobile Campaign

Maxus and AdSpruce Help Nestlé Deliver Rich Media Mobile Campaign

Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]

Pakistan’s Fauji Foods First to Adopt Ecolean’s new 125ml Package Size

Pakistan’s Fauji Foods First to Adopt Ecolean’s new 125ml Package Size

Dairy producer Fauji Foods Ltd, Pakistan is the first to introduce its tea creamer in the brand new Ecolean Air Aseptic 125ml package. The two companies signed one of the most comprehensive deals in the industry during 2015. The corporation is now further deepened when Ecolean’s new smaller 125ml package solution hits the shelves. Earlier in […]

Pepsi & Walter Pakistan Bring Eco Friendly Lighting to the Underprivileged

Pepsi & Walter Pakistan Bring Eco Friendly Lighting to the Underprivileged

PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]

Coca-Cola’s Heart-Warming Video Shows That It’s A Small World After All

The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]