Parker Williams has created a striking new design and logo for Molto (part of Edita Industries), a range of pre-packed snacks. The design signalled a complete refresh of the brand to help it stand out in an increasingly crowded sector and appeal to a younger fun seeking urban consumer. Edita Industries is a leading FMCG […]
Artisan brands. They’re everywhere. Our supermarket shelves, local high streets and online retailers are full of brands and products claiming craft credentials. Indeed the use of the term has become so pervasive how do we know what’s real? We all know the customer is king. We’ve been brought up on the marketing principle that it’s […]
Brand and design experts, Parker Williams, part of Sun Branding Solutions, has created the packaging and in-store communications for new Japanese and Korean fusion bakery SOBORO. The brainchild of the Wasabi eatery chain creator, Dong Hyum Kim, Soboro is a new Asian bakery in Cambridge, offering specialty teas and coffees alongside freshly baked bread, Asian […]
Parker Williams, brand design experts, have created the packaging design for Rachel’s Organic first lactose free yogurt. Available in strawberry and natural, these products are the first lactose free yogurts to come from the Rachel’s Organic brand and will be on shelf in the UK from October. With one in five Britons claiming to suffer […]
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft […]
Brand design agency Parker Williams has created Valentine’s Day packaging for Tesco’s finest range of A La Carte Ready Meals. The range was available in the lead-up to Valentine’s Day, consisting of a three-course meal and a choice of prosecco, wine or chocolates. The finest A La Carte Meal Deal, costing £20, offered customers the […]
Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
Branding and packaging design specialist Parker Williams has refreshed the packaging for the UK’s original pomegranate juice brand Pomegreat – a decade after it designed the original. The redesigned pack builds on Pomegreat’s former visual equities created by the agency: a confident, vertical brand logo and a series of pop art- inspired illustrations of pomegranates […]