S’ip by S’well, the fun and fashionable hydration accessory from S’well, has just launched in Boots stores around the UK. The initial launch sees the S’ip by S’well range of products stocked in 166 Boots storefronts nationwide, and comes in response to growing consumer demand for reusable products that help to displace single-use plastic bottles. […]
Krispy Kreme, the global doughnut brand, has partnered with Nichols plc to add Vimto’s refreshingly different taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are also the […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]
Heineken, the world’s leading international brewer, launches the ninth year of its highly-anticipated #Heineken100 program by kicking-off its partnership with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The 2018 #Heineken100 program commemorates and continues the conversation following the World Cup, by partnering two global iconic brands that share a rich heritage of supporting soccer […]
The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018. PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York’s Madison Square […]
Pepsi MAX announced an exciting four-year European partnership between its iconic no-sugar cola brand, and one of the biggest and fastest growing music festivals in the world, Tomorrowland. For decades music has been a key part of the Pepsi DNA, exciting and unifying fans around a shared passion for music, from creating exciting campaigns and […]
Clipper Teas, the natural and ethical tea brand owned by Wessanen UK, is on track to its best year in the foodservice sector after securing a major agreement with Virgin Trains. Supplied through Foodbuy and delivered by Brakes, around one million Clipper teas will be served on board each year. English Breakfast, Earl Grey, Green and […]