SRSLY continues its ambitious drive to provide tasty, low carb alternatives for some of the nation’s favourite ‘everyday essentials’ with the eagerly anticipated unveiling of a quality dry pasta (March 24). When you consider that the UK consumes 8% of Europe’s dry pasta, with the average Brit comfortably consuming 3kg a year; it’s easy to […]
The Global Brand Campaign will be launched in 40 countries
Barilla is repositioning itself on a global level with a new Global Brand Campaign that shows the true value of preparing a dish of pasta for someone: a sign of love to express what we cannot say with words. Publicis Italy is the new strategic and creative partner for the new Barilla brand communication platform […]
UK shoppers can now add fresh frozen, vegan-friendly pasta to their baskets for the first time after the newly-launched Beroni brand has gone on sale in Waitrose stories around the UK. Beroni fresh frozen pasta is restaurant quality ‘al dente’ pasta that can be made at home in as little as 30 seconds. Made in the […]
From 21 September the TV and digital campaign will be on air in 18 Countries
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to […]
For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]
Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points with his one-timer, and now America is finding out he can score in a new national advertising campaign from Dunkin’, the official U.S. coffee, donut and breakfast sandwich of the National Hockey League. Pastrňák, an NHL All-Star and the league’s co-leader in power play […]
Creative agency Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team […]
Savurè, the authentic Italian pasta restaurant & shop from Turin, Italy will be opening their first London restaurant in Shoreditch this summer. Following the success of their Pastificio con Cucina shop in Turin, Savuré freshly prepares hand made pasta daily to eat in, take away or cook at home. At the heart of Savurè will […]
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]