Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]