Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]

Weaving a new story for sparkling water

Weaving a new story for sparkling water

Global Brand-led creative agency BrandOpus have partnered with Molson Coors Beverage Company to create a new hop infused sparkling water, Vyne Botanicals. The brief encompassed a full brand creation from naming, strategy, identity, brand world and the creation of a launch campaign. The creation of the new brand is in response to Molson Coors Beverage […]