McCann supports ‘Forever Fun’ brand platform with spooky social campaign Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign. The campaign builds on Chupa Chups’ ‘Forever Fun’ brand platform and gets into the Halloween spirit with popular ‘jump scares’ within in-feed […]
Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, […]
Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]