Nude Brand Creation Develops the Packaging & Identity for New Alcohol-Free Beer Peroni Libera

Nude Brand Creation Develops the Packaging & Identity for New Alcohol-Free Beer Peroni Libera

Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

Peroni Nastro Azzurro Celebrates 50th Anniversary

Peroni Nastro Azzurro Celebrates 50th Anniversary

This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]

Peroni Nastro Azzurro named official beer of 2013 America’s Cup

Peroni Nastro Azzurro named official beer of 2013 America’s Cup

Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]