Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available nationwide for the first time. The new product line features the same iconic Perrier Carbonated Mineral Water you know and love, mixed with real fruit juices, sugar and other natural flavours, making it the ideal refreshment option to savour during life’s most extraordinary moments. […]
Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available for the first time in the US, and brought exclusively to the Los Angeles area. The new product line features the iconic Perrier mineral water, mixed with real fruit juices and a touch of sugar, for a treat worth savouring during life’s […]
Perrier Sparkling Natural Mineral Water announces the launch of ARTXTRA, a new arts initiative presented by Perrier to support emerging contemporary artists. Perrier is inviting consumers to vote online here, where each artist will be featured alongside their proposed packaging designs, to help select one of three shortlisted artists as the first-ever Perrier Artist of the Year. […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Perrier Sparkling Natural Mineral Water announces its newest line of limited-edition packaging designs as the second installment of the brand’s “Inspired by Street Art” collection. Perrier’s signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L’Atlas. The Parisian artist first began graffiti-based work in the early 1990s, creating art […]
The stunning backdrop of the Iguazu Falls sets the scene for a frenetic explosion of colours and sounds in the new spot for Perrier. Directing duo Fleur & Manu helmed the VFX heavy spot through Les Télécréateurs, with MPC’s newly opened Paris studio taking the reins on the 42 VFX shots. With inspiration from Wacky […]
Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]