Perrier Sparkling Natural Mineral Water announces its newest line of limited-edition packaging designs as the second installment of the brand’s “Inspired by Street Art” collection. Perrier’s signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L’Atlas.
The Parisian artist first began graffiti-based work in the early 1990s, creating art in public spaces and building a reputation for himself as a major player within the street art scene. Exploring a fascination with handwriting and calligraphy, L’Atlas has developed a unique abstract style of geometric labyrinth-style designs. For this recent collaboration, the artist applied his distinctive street art technique on the canvas of Perrier’s bottles and cans.
“In 2014, Perrier launched its street art-inspired collection, garnering great response from art enthusiasts across the globe,” said Perrier Group Marketing Manager, Priya Shenoy. “This year, we are thrilled to present the iconic work of L’Atlas, which perfectly underscores our brand’s passion for daring creativity.”
The unveiling of this limited-edition collection is just the beginning of an alliance between L’Atlas and Perrier. Throughout fall 2015, both will be partnering to create a series of extraordinary art installations delighting audiences across the globe.
“Perrier is a brand that is part of my history, as it is for millions of people all over the planet,” said L’Atlas. “Teaming up with Perrier means vastly expanding my means of expression and my capacity for universality.”
The Perrier Street Art limited edition collection will be available for purchase through most major retailers starting in October. The artwork will be featured on the glass bottle’s 750mL, 330mL and 200mL sizes, the recyclable PET bottles in both 1L and .5L sizes, and Perrier’s 250mL slim cans in original, and all-natural flavours including pink grapefruit and lime.