This Christmas, Aldi is making tails wag across the nation as it announces its brand-new Dog Mince Pies (£4.99, 4 pack). In a scene that could only be described as paws-itively adorable, a queue of four-legged friends was spotted queuing outside the supermarket’s Hinckley store. Clarion have teamed up with Aldi to make tails wag across the nation with the launch of its first ever Dog Mince Pies this Christmas, and […]
North-West based branding and packaging design agency Into the Light has completed a rebrand of the premium, global petfood brand Arden Grange. Arden Grange, whose parent company is Alphapet Ventures GmbH, chose Into the Light because they needed a specialist, strategic agency to update their brand and packaging without alienating a loyal consumer base of […]
For over 50 years, Forthglade have been making naturally delicious meals and treats for dogs – and in doing so, strengthening the bond between pets and their people! They approached Falmouth-based Design Agency Kingdom & Sparrow looking for a brand refresh to introduce them to the new wave of dog owners who see food as more than fuel and […]
As a long-standing vet and accomplished canine nutritionist who advises countless pet producers about the nutritional make-up of their mass-market dog foods, Dr Veneta is only too aware how the festive season can unintentionally wreak havoc on a dog’s delicate stomach on account of unwise titbits, excessive under the table gifting and shameless carpet hoovering. […]
Only Now studio has partnered with healthy pet food brand Edgard & Cooper to create a new range of dog treats that cater for all occasions. Ten years ago, Edgard & Cooper revolutionised the pet food market by creating healthy dog food that is kind to nature. The demand for healthy and natural pet food […]
The Company of Animals have over 40 years of experience in animal behaviour and wellness, founded by renowned psychologist Dr. Rodger Mugford, who famously helped train the late Queen’s corgis. Continuing our long-term partnership with The Company of Animals, (recently winning a DBA Design Effectiveness award for their PetHead range) Family (and friends) recently helped […]
It’s a consistent truth that best practices and ideas fostered within human food and drink often make a seamless transition into the thriving world of ‘pet parents’ and their four-legged friends. For example, a staggering amount of NEW petfood innovation can trace its beginnings back to the pandemic, a by-product of health-conscious humans reviewing and […]
B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
Vitalin, one of the UK’s oldest pet food brands, has celebrated a seven-figure brand investment with the launch of its first TV campaign. The 30 second TV ad, and accompanying online campaign: ‘That’s a Vitalin Dog’ will run across ITV, Channel 4 and Sky, plus across online display and social channels from this Thursday (March […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
