As a long-standing vet and accomplished canine nutritionist who advises countless pet producers about the nutritional make-up of their mass-market dog foods, Dr Veneta is only too aware how the festive season can unintentionally wreak havoc on a dog’s delicate stomach on account of unwise titbits, excessive under the table gifting and shameless carpet hoovering. […]
Only Now studio has partnered with healthy pet food brand Edgard & Cooper to create a new range of dog treats that cater for all occasions. Ten years ago, Edgard & Cooper revolutionised the pet food market by creating healthy dog food that is kind to nature. The demand for healthy and natural pet food […]
The Company of Animals have over 40 years of experience in animal behaviour and wellness, founded by renowned psychologist Dr. Rodger Mugford, who famously helped train the late Queen’s corgis. Continuing our long-term partnership with The Company of Animals, (recently winning a DBA Design Effectiveness award for their PetHead range) Family (and friends) recently helped […]
It’s a consistent truth that best practices and ideas fostered within human food and drink often make a seamless transition into the thriving world of ‘pet parents’ and their four-legged friends. For example, a staggering amount of NEW petfood innovation can trace its beginnings back to the pandemic, a by-product of health-conscious humans reviewing and […]
B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
Vitalin, one of the UK’s oldest pet food brands, has celebrated a seven-figure brand investment with the launch of its first TV campaign. The 30 second TV ad, and accompanying online campaign: ‘That’s a Vitalin Dog’ will run across ITV, Channel 4 and Sky, plus across online display and social channels from this Thursday (March […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Mr Bug maintained its sustainable momentum in October by winning Pet Quip Gold in the blue riband Green & Organic category, an industry award that further underpins Mr Bug’s staunch commitment to eco-friendly farming practices and the wider circular economy. ‘Awards are an unrivalled means for smaller start-ups like Mr Bug to explain to the […]
