adam&eveDDB celebrates more time with your cat with new TEMPTATIONS Creamy Purrrr-ee.
adam&eveDDB celebrates more time with your cat with new TEMPTATIONS Creamy Purrrr-ee.
Pawfect’s Cheescuits land in UK October 2020
Dog Biscuits Made With 60% Authentic Chhurpi Cheese & 0% Filler Grains
As pet owners start planning for a second Lockdown it may well be worth considering Pawfect’s latest all-natural treat Cheescuits which arrives in the UK this October, tapping into the growing demand for premium online operators, supermarkets and discerning independent food stores to mirror the growing demand for clean deck ‘healthier living’ foods for humans […]
Brandon unveils new Webbox Naturals brand identity.
Pets Choice has unveiled a new visual identity for its Webbox Naturals pet food and treats range, with strategy and design by brand consultancy Brandon. The new Webbox Naturals brand identity is being rolled out across the dog and cat pet food and treats range. With 7 SKU formats being launched through the retail trade […]
IAMS Campaign Celebrates Uniqueness
IAMS has long celebrated what makes each dog unique, which is why the brand has now launched a new campaign, as part of their IAMS Who I Am brand platform, challenging dog shows where traditional pet beauty standards are more often celebrated. The campaign launched last weekend in New York City featuring user-generated content of […]
Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot
For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]
Nestlé invests CHF 15 million in pet food factory in Argentina
Purina continues to strengthen its pet food brands worldwide with an investment of about CHF 15 million (80 million Argentine pesos) in its factory in Santo Tomé, Argentina. The investment, which has increased production capacity by 50% and created 250 direct and indirect jobs, is the latest the company has made to expand its global […]