Petits Filous Calls Out Nutritional Credentials In New ‘Goodness’ Campaign

Petits Filous Calls Out Nutritional Credentials In New ‘Goodness’ Campaign

The no. 1 brand in kids’ yoghurt, Petits Filous, has unveiled its new Goodness campaign that calls out the brand’s credentials as a healthy snack for children, grounded in goodness. Preceded by recent sugar reduction renovation across its core range, the campaign will drive brand credibility and aims to increase household penetration, already at 51.8%. […]

Explore The Great Outdoors With Petits Filous

Explore The Great Outdoors With Petits Filous

Petits Filous, the no. 1 brand in kids’ yogurt[1], is teaming up with Muddy Puddles, a children’s outdoor clothing brand, for an on-pack promotion that aims to encourage families to learn new ways to play outdoors.   The promotion is running across the brand’s core range and will run until 31st December. It follows on from a recent […]

Petits Filous Launches No Added Sugar Range

Petits Filous Launches No Added Sugar Range

The no. 1 brand in kids’ yogurt, Petits Filous, is debuting its first ever No Added Sugar range. Petits Filous No Added Sugar has 4.9g per 100g of sugar, and is made with naturally sourced ingredients.   With parents increasingly concerned about the amount of sugar in yogurt, Petits Filous has taken on board consumer […]

Petits Filous Announce Ground-Breaking Partnership with Amazon Pantry to Support Free Play Initiative

Petits Filous Announce Ground-Breaking Partnership with Amazon Pantry to Support Free Play Initiative

 Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]

Petits Filous Launches New £3m Campaign to Support Child Development

Petits Filous Launches New £3m Campaign to Support Child Development

Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]