Halloween Transformation Challenge is the First Installment of the Brand's Moonrise Mayhem Campaign
CRAVE, a pet food crafted with pets’ natural desires in mind, is launching the first phase of its Moonrise Mayhem campaign. During select full moons throughout the calendar year, dogs and pet parents can get wild, tap into their ancestral urges and let their wolf flag fly. The inaugural program – #FierceMyFace – kicks off […]
Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare. Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new […]
With the flame-grilled tasting bone, customers with dogs will finally be able to enjoy their order without the pleading looks from their pets. It is very complicated to enjoy your Burger King order in peace when you’ve got a dog licking its lips just inches away from your burger. That’s where the difficult interior […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
Dogs Trust has provided an alternative to the traditional Valentine’s Day scenario by creating a dining-in experience for dogs and their owners complete with champagne and a bespoke mutt-friendly menu. The MicroChippy café will allow canine owners to spoil their best friend at London’s renowned gourmet hotdog and champagne bar, Bubbledogs. For £12 humans can […]
Dogs set to enjoy ‘season’s eatings’ as owners give them a taste of Christmas. With the celebration season around the corner, a survey from super-premium pet brand Fish4Dogs has revealed that Christmas Dinner is definitely on the menu for the pooches in our lives. As well as receiving cards, presents and special treats, many pampered […]
With “Responsible Pet Owner’s Month” in full swing this month, pet parents are looking for innovative ways to better care for their pets. And providing healthy food options is a significant aspect of being responsible pet owners. But the recent flurry of dog food and treat recalls – from the spring of 2007 to as […]