Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]
Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]
Mars, Incorporated and The Procter & Gamble Company announce that Mars has agreed to buy the Iams, Eukanuba, and Natura brands in major markets for US$2.9 Billion in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. The companies expect to complete the transaction in […]